Qantas Originals - MEET THE SYDNEYPOREANS (Season 1)
Agency - Falcon Agency Malaysia
360 campaign - TV Video/ Social / Outdoor / Activations
Australia's favourite airline Qantas and Destination New South Wales wanted to attract Singaporeans to their land on their airlines. So we created a travel show where Singaporeans who now permanently reside in Sydney gave food, travel and activity tips through their unique stories - we called them Sydneyporeans!
S1 E1 - MasterChef Finalist Audra Mourice takes viewers on a food and dining spree in and around Sydney.
S1 E2 : Sydney locals Cherie and Joel enjoy the outdoors and adventure activities in New South Wales.
S1 E3 - This family of five, makes the most of their weekend by visiting local farms and zoos.
Outdoor
Social posts and Banners
Activation in partnership with Sydney Tourism Vivid Festival. Cherie and Joel visit the light, music and ideas festival and capture their experiences.